About ALC Design.
Philosophy
ALC Design is a purpose-driven studio where Ideas to Life is more than a motto; it’s our mission. We design with intention, partnering with brands and changemakers who are committed to building a better world. From environmental sustainability to social responsibility, we believe design can drive real impact. Whether you're championing ethical production, transparency, or bold ideas for the future, we’re here to help bring your message to life with creativity, clarity, and heart. Because companies that do good, do well.
Meet the Owner
Amy Cassidy is a brand identity specialist, graphic designer, and storyteller with a Bachelor's Degree in Graphic Design and Illustration, with over six years of industry experience. She now owns and operates ALC Design in Southern California.
After working in-house at studios in Los Angeles, Amy was inspired to launch her career as a creative business owner and freelancer, aiming to produce purpose-driven designs. Her passion was fueled by her experience teaching art in a township community in South Africa, where she discovered her lifelong goal of giving back through creative expression.
Amy’s mission is to collaborate with changemakers striving for a better future for people and the environment. Having spent many nights around a campfire, storytelling remains her true passion behind strategic brand design and ongoing client engagement.
She believes that consistent storytelling builds trust, fosters recognition, encourages change, and creates real impact. {ideas to life} | life-long goal: return the favor.
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EXPERIENCE.
Tools.
Adobe
Design
Airtable
Data Management
Framer
Web
Figma
Design
Slack
Communication
Discovery