Print + Digital Layout
Benefit Information Guide
Boot Barn, dedicated to serving the iconic American cowboy and workers across industries like oil, gas, and agriculture, required an internal employee benefits guide that clearly and accessibly supports and empowers its diverse workforce.
Client
Marsh McLennan Agency
Date
July 2023
Industry
Insurance and Professional Services
Scope of work
Print Layout Design
Information Architecture
Visual Storytelling
GOAL
Benefits Guides are often overlooked because they typically lack visual appeal and can be overwhelming to read. Despite containing essential information for employees, these documents fail to engage readers effectively.
CHALLENGE
Redesigning Benefits Guides for large organizations required balancing clarity, accessibility, and visual engagement. The challenge was to highlight key information without compromising readability, while ensuring digital accessibility and maintaining the company’s brand identity.
Solution
We redesigned the layout using callouts, tables, and graphics to emphasize important content. By incorporating eye-catching imagery and applying strong layout principles, we created a more engaging and intuitive guide. The digital version included functional links and step-by-step instructions, making the information both accessible and easy to navigate.
