Packaging
Eureka! To-Go
With a commitment to Energy, Discovery, and Community, Eureka! creates a one-of-a-kind dining experience like no other restaurant: great scratch kitchen accompanied by a creative craft beverage program with exceptional hospitality. They feature an elevated collection of the best local craft beers, small-batch whiskeys, and classic yet modern cocktails and is the perfect destination for the local community to dine, drink, and socialize.
Client
Eureka! Restaurant Group
Date
April 2020
Industry
Food and Beverage
Scope of work
Package Design
Print-Ready Files
Label Design
GOAL
Eureka! had built a loyal following around its creative craft beverage program, known for delivering classic cocktails with a modern twist. As 2020 unfolded, the need arose to serve guests beyond the restaurant, offering the same quality experience through to-go cocktails. The goal was to extend Eureka!’s beloved craft beverage program beyond the restaurant by developing a to-go cocktail experience that preserved the creativity, quality, and modern twist that guests had come to expect.
CHALLENGE
The primary challenge was preserving the integrity and freshness of made-to-order cocktails in a takeout format, without compromising on taste, presentation, or brand identity. Packaging needed to be both functional and visually engaging for off-premise dining.
Solution
To meet this need, Eureka! introduced bright, cheerful, and highly recognizable packaging that reflected the brand’s playful and vibrant character. This design not only reinforced brand loyalty but also ensured the cocktails maintained their high quality, delivering a convenient and satisfying takeout experience for guests.
