Packaging
Ritual Brewing Co.
Ritual Brewing Co. is a proudly local brewery nestled in Redlands, California, where exceptional beer meets a chill, welcoming atmosphere. It’s the kind of place where you can kick back with friends, enjoy a pint, and swap stories with the Beer Guides, who are always ready to share a fun fact (or three) about the brewing process, the music playing, or the repurposed materials that give the space its charm. More than just a brewery, Ritual is a celebration of the everyday moments and shared experiences that bring people together, because here, great beer is just part of the ritual.
Client
Ritual Brewing Co.
Date
June 2019
Industry
Beverage Alcohol
Scope of work
Package Design
Print-Ready Files
Label Design
Problem
Ritual Brewing Co. needed a refreshed can design to better reflect the vibrant, lighthearted spirit of their brand and the bright, flavorful profiles of their award-winning beers. Their existing packaging lacked the visual punch to match the personality of their brews.
CHALLENGE
The challenge was to redesign both classic and new beer labels in a way that gave each beer its own identity, while also maintaining a consistent and cohesive packaging system. The new design had to balance individuality with brand unity and stand out on crowded shelves.
Solution
A flexible, templated packaging system was developed that gave each beer a distinct look while reinforcing the Ritual Brewing brand. The new designs brought fun, energy, and clarity to the cans, helping the beers shine both in flavor and shelf presence, capturing the essence of the brewery’s playful, bold character.
