Brand Identity
La Famosa
La Famosa is an authentic Mexican food restaurant that celebrates the rich tradition of handcrafted cuisine through a culturally vibrant brand identity. Rooted in the warmth and artistry of Mexican cooking, the concept brings together cultures with a focus on flavor, craftsmanship, and community.
Client
Grupo Carolo
Date
November 2021
Industry
Food and Beverage
Scope of work
Package Design
Print-Ready Files
Label Design
GOAL
La Famosa, an authentic Mexican food restaurant, needed a compelling brand identity that could convey its cultural roots and handcrafted cuisine, without relying on photography, which was limited in the early conceptual phase.
CHALLENGE
The challenge was to design a vibrant, illustrative pitch deck that authentically celebrated Mexican culture and cuisine while working within a limited marketing budget. The project required balancing traditional artistry with modern branding to effectively convey the brand’s warmth and authenticity.
Solution
A visually rich pitch deck was developed using hand-drawn illustrations inspired by the bold colors and textures of Mexican culture. This approach honored the handcrafted nature of the food, minimized production costs, and delivered a creative direction that captured the essence of La Famosa’s culinary and cultural story.
