Print + Digital
Electric Pickle
Electric Pickle is where the thrill of pickleball and outdoor entertainment meets globally inspired cuisine in an elevated ambiance. This “eatertainment” destination blends the fast-paced action of the nation’s fastest-growing sport with a vibrant social atmosphere, featuring state-of-the-art, high-tech pickleball courts, private cabanas, Full Swing Golf Simulators, bocce ball, cozy fire pits, a live-music stage, and a lawn for cornhole, lounging, and so much more. After serving up some competition, grab a table at the expansive, two-story restaurant that effortlessly integrates indoor and outdoor spaces. Bold flavors and inventive cocktails await, setting the stage for the perfect post-game celebration.
Client
Electric Pickle | Eureka Restaurant Group
Date
May 2022
Industry
Food and Beverage
Scope of work
Brand Identity
Logo Design
Design Systems
Goal
Electric Pickle launched in 2021 with a bold vision: to fuse the fast-growing sport of pickleball with a vibrant social scene and globally inspired food. The aim was to create a one-of-a-kind destination where sport, culture, and community come together.
CHALLENGE
The challenge was to design a brand identity that could match the energy of competitive pickleball while also reflecting the social, inclusive, and flavorful experience Electric Pickle promised. It needed to appeal to both athletes and casual visitors, all while standing out in a crowded entertainment landscape.
Solution
We crafted a dynamic 90s-inspired visual identity that bursts with color, energy, and nostalgia. The design celebrates fast-paced action, spirited interactions, and bold culinary experiences, perfectly encapsulating what makes Electric Pickle unique. Cheers to their successful launch, now go check them out!
