Branding + Storyteling
The Amalfi Llama
The Amalfi Llama began as a bold concept: blending the rustic, live-fire cooking traditions of Patagonia with the vibrant, classic flavors of Italy. The creative brief was as inspiring as it was ambitious, calling for a unique fusion of culinary cultures and storytelling.
Client
The Amalfi Llama
Date
June 2021
Industry
Food and Beverage
Scope of work
Brand Identity
Logo Design
Photography Direction
Goal
To achieve the goal of blending fine dining with accessible live-fire cooking, the design had to resonate with both narratives. We drew from traditional art practices, integrating them into a minimal color palette that allowed both the art and the dishes to shine vibrantly. The essence of fine dining was captured through a photography direction that played with light and shadow.
CHALLENGE
The challenge was striking a balance between luxury and approachability. We met it through a minimalistic typographic approach and generous white space, elevating the fine dining experience without alienating the everyday guest.
SOLUTION
To celebrate the beauty of each dish while honoring its rich cultural roots, we crafted a design experience that seamlessly blends visual storytelling with culinary heritage, bringing The Amalfi Llama’s vision to life from concept to completion.
