Packaging
La Popular CDMX
An elevated, energetic destination, La Popular features authentic Mexican cuisine that proudly represents the genuine culture, traditions, and history of Mexico, and an innovative and extensive agave-centric cocktail program combined with warm hospitality. The restaurant presents an elevated take on straightforward dishes by using exceptional ingredients, adventurous flavors, and innovative preparations. Chic modern interiors and covet-worthy playlists will create an unbeatable fun vibe for guests.
Client
La Popular CDMX
Date
March 2022
Industry
Food and Beverage
Scope of work
Package Design
Print-Ready Files
Label Design
GOAL
La Popular CDMX’s signature salsa became a fan favorite among guests, but its reach was limited to in-restaurant dining, leaving growing demand from loyal customers unmet. The goal was to translate La Popular CDMX’s signature salsa into a packaged product that captured its bold flavor and authenticity, making it easy for customers to bring the in-restaurant experience home.
CHALLENGE
The challenge was to package and brand La Popular CDMX’s salsa for direct-to-consumer sales, capturing its bold, authentic flavor and deep cultural roots in a way that would resonate with the American market, without compromising its distinctly Mexican identity.
Solution
We developed branding and packaging that honored the salsa’s authenticity through thoughtful design choices, while introducing modern, shelf-ready appeal. The final product bridged cultures and successfully positioned the salsa as both familiar and exciting, appealing to a broad audience of flavor-conscious consumers.
